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Hi all of you beautiful people!

My name is Ry'lee Scott. My husband Michael Scott and I are the owners of Darling Me Avenue. I have wanted to own a shop for about 5 years. Before launching, I knew I wanted to make a difference, inspire and be more than just another clothing shop. So not only am I here to provide cute, original and ridiculously affordable apparel. I am here to get real, share my story and spread a message. 

Putting myself out there is the scariest thing I have ever done. But if I can make a difference in someones life and build a community of stories through my little shop. Then it will be completely worth it. 


When I was 22, I went through a painful divorce. My world was flipped upside down. I felt ashamed, embarrassed, and alone. I cut myself off from my friends and family members. I Googled how to permanently delete my Facebook account. I didn't want anyone to see what I was going through, because I cared so much about what others thought. I went to school and work, then back home to my parents' basement where I hid day after day. Although I knew getting a divorce was the absolute right thing to do, I still struggled with the rejection, embarrassment, and prideful darkness that came with it.

 I felt like I didn't deserve to live a happy life. I could feel my mind and body slipping into depression. I felt like I was just floating through life. Anything that used to matter to me didn't anymore. I became cynical, but I slapped a smile on my face so people couldn't see my real pain. 

 I remember lying in bed one day feeling a feeling I never wanted anyone else to experience. I decided then and there that if I made it through this dark time and if my story worked itself out, I would find a way to make a difference and share my message with other women. I never want any woman to feel as alone as I did in that moment.

 I slowly started regaining my confidence and rediscovering the joys of life. I fell in love with the most amazing man I could have ever asked for. I discovered my absolute love for travel and adventure. And I finally started to own and fall in love with my story. There was no reason to hide it from the world. I found that sharing my story could actually help someone somewhere going through the same thing or any sort of struggle. 

My husband encouraged me to follow my dream of opening an online shop. So here I am, ready to share my dream and my message. It is OK to share your story. There is no reason to be ashamed of it. What others think of you has no affect on where you are going in life. Speak out and be proud of your story.

 This is not just another clothing shop. This is a community brought together by clothes and the stories of incredible women from around the world.  



I remember going through my divorce, feeling like I was completely alone, no one knew what I was going through and just wishing I could talk to someone who went through the same thing. People try to and want to understand, but  unless you have been through that struggle. You never truly understand it.  

That's why we are building this community through our shop. We want to start a movement. We want women to embrace their story so they can find their adventure and finally start living their dreams. We want to hear your stories! All stories, whether its about going through a divorce, having a miscarriage, losing a loved one, being told you weren't good enough to do something, how you got to where you are today etc. We want to hear stories about people finding adventure or those who finally started living their dreams.  Lets crush the "Perfect" image we try to give on social media, and lets get real. We want women to read your story and be inspired to continue theirs and realize someone else has gone through the same thing. 


We want to encourage you to be brave and share. You don't know how many lives you can change just from sharing your story. Join our movement. Use #mydarlingstory when you post your story. We love clothes, stories and giving back. We will randomly send little packages from our shop thanking those that have shared. 


Thank you so much for listening to my story. Now lets continue the #mydarlingstory movement and start sharing yours.

                                          XOXO ry'lee